Traditional Retail vs. Our Model
See why our approach puts more gold on your finger and more money back in your pocket.
The Old Way
- 300-500% markups on gold jewellery
- Prices disconnected from actual gold value
- Hidden costs bundled into "brand premium"
- Poor resale value due to overpaying
The Honest Way
- Price = live gold rate + transparent fee
- Verify our rates on Kitco.com anytime
- Clear breakdown on every product page
- Better intrinsic value retention
How Our Pricing Works
Four factors determine the price of every piece.
Gold Purity
Choose 14K, 18K, 20K, or 22K gold.
Live Market Rate
We continuously pull the current gold spot price.
Actual Weight
You pay for the exact grams of gold in your piece.
Production Fee
A modest, disclosed fee covers craftsmanship and operations.
Don't Take Our Word For It. See For Yourself.
We encourage you to check gold prices yourself. Visit Kitco, GoldPrice.org, or any trusted financial source. Our pricing aligns with real market rates because that's exactly what we base it on.
Investment-Grade Value
Your jewellery retains real intrinsic value because you didn't overpay upfront.
Full Price Breakdown
Every product page shows gold weight, purity, and current market calculation.
Daily Price Updates
Your jewellery retains real intrinsic value because you didn't overpay upfront.
The Beginning
Putting the focus back on the gold
For most of history, gold was understood for what it was: a precious material with weight, purity, and inherent value. But somewhere along the way, the fine jewellery world shifted. Prices stopped reflecting gold itself and started reflecting branding, trends, and margins no one could see.
Bijouterie Minted didn't come out of nowhere. Founded by Nicole Kitner, who grew up surrounded by generations of jewellers and gold industry veterans, the brand is built on a perspective most jewellery companies don't have: an insider's view of how the price you pay drifted so far from the gold itself.
Our Values
The principles that guide everything we do.
Transparency
Every piece shows exactly what you're paying for: the weight of the gold, its live market value, and the craftsmanship required to make it.
Solid Gold
Gold holds recognized value around the world. Unlike plated jewellery, solid gold will never tarnish, fade, or wear away.
Made in Montreal
Founded and handcrafted in Montreal, serving customers across Canada who want a smarter, clearer way to buy fine jewellery.
Why transparency matters
Fine jewellery should never feel mysterious. When you choose a piece from Bijouterie Minted, you see exactly what you're paying for: the weight of the gold, its live market value, and the craftsmanship required to make it.
"We're not changing how gold works. We're honouring what has always made it meaningful."
— Bijouterie Minted
Learn more
Meet the Founders
Learn about the people behind Bijouterie Minted and how our approach to modern gold jewellery began.
You Might Be Wondering...
What's in the production fee?
Skilled craftsmanship, quality materials beyond gold, shipping costs, and our modest operating margin. All clearly disclosed.
Is lower price = lower quality?
Absolutely not. You're getting the same solid gold as luxury brands. The difference is we skip the 400% markup they charge for their name.
Why do prices change?
Our prices reflect the live gold market. Just like stocks, gold values fluctuate daily based on global trading. Your price locks in at checkout.
Ready to See the Difference?
Browse our collection and see transparent pricing in action. Every piece shows exactly what you're paying for—no surprises, no hidden fees.