Meet Our Founders

When you buy from Minted, you are buying from real people — not a faceless corporation.

We are Nicole and James, the team behind Bijouterie Minted. We started this business not just because we love gold jewellery (although we do!), but because we believe customers deserve better. Better transparency, better pricing, and better quality.

With family ties to the precious metals and jewellery industry going back generations, Nicole developed an appreciation for pieces that hold both style and substance. She wanted to bring that same mindset to modern jewellery. Pieces that are beautiful to wear but also built to last, without the inflated price tags.

James brings years of experience in e-commerce and technology, helping online businesses create seamless shopping experiences. Together, we knew we could build something different.  A brand that treats customers like smart, capable buyers, not just sales targets.

That photo of us, somewhere between provinces, coffee stops, and big ideas, captures how we approach both life and business. We care about what we spend our money on. We believe that value comes from quality, durability, and honesty, not just a brand name. That’s exactly the kind of jewellery brand we wanted to build: one where solid gold is priced fairly, craftsmanship is respected, and transparency comes first.

Our goal is simple: to make luxury gold jewellery more accessible — where you know exactly what you’re paying for and can feel confident that quality and craftsmanship come at a fair price, not an inflated one.

Every brand starts somewhere, and we’re excited to earn your trust, one piece of solid gold jewellery at a time.

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Contact Us

Have questions? Want to know more about our process or just want to say hello?
We’d love to hear from you directly.