Why Gold Jewellery is a Smart Investment
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Gold Has Always Been Valuable
Real estate, stocks, and cryptocurrency are all popular ways to diversify your assets, but they often take years — sometimes a lifetime — to fully pay off. Many long-term purchases feel abstract, like something you will only appreciate decades later.
Gold, on the other hand, has been highly valued for thousands of years — and unlike other assets, it is something you can wear and enjoy every single day.
At Bijouterie Minted, we believe there is a missing conversation when it comes to gold jewellery. It is not just a luxury item. It is a tangible material with enduring value, and understanding that can change the way you buy, wear, and appreciate fine jewellery.
Gold Prices Keep Reaching All-Time Highs
If you have been following the markets, you have probably seen the headlines. Gold prices have been steadily rising, and in February 2025, gold reached an all-time high, closing in on $3,000 USD per ounce, driven by market demand and economic trends (source: Kitco News, February 20, 2025).
Gold’s historical strength in uncertain economic times is well-documented. For centuries, it has been prized for its rarity, durability, and universal desirability.
Why Gold is Highly Valued
Gold’s long-standing value is driven by key factors:
- Gold is finite — there is only so much of it in the world.
- Gold has intrinsic worth — it is used not just in jewellery, but also in technology, medicine, and even space exploration.
- Gold is a global commodity — its value is recognized worldwide, regardless of location or currency fluctuations.
Unlike trendy fashion jewellery that loses appeal over time, solid gold jewellery is crafted from a material that has historically been valued across generations.
Gold vs. Diamonds: Understanding Value Retention
Jewellery is often seen as a high-end purchase, but not all materials retain their value the same way. Here is a comparison:
| Factor | Gold | Diamonds |
|---|---|---|
| Market Price Transparency | Gold prices are tracked publicly and updated daily. | Diamond prices are influenced by industry supply controls. |
| Resale Considerations | Gold pricing is based on weight and purity. | Diamonds often have significant resale markdowns. |
| Historical Demand | Gold has been valued for thousands of years. | Diamonds have been marketed as valuable since the 1940s (De Beers). |
At Bijouterie Minted, we choose to work exclusively with solid 18k gold because it is a material with historical desirability and tangible worth.
Transparent Pricing Tied to Gold Markets
One of the biggest challenges in the jewellery industry is understanding what you are actually paying for.
Many luxury brands charge 200 to 300 percent more than the actual gold value in a piece, adding markups for branding, packaging, and prestige.
At Bijouterie Minted, we believe in pricing transparency. Our prices are tied directly to the live price of gold, plus a fair craftsmanship fee for the artistry behind each piece.
This means you always know exactly what you are paying for — no inflated luxury markups, no paying extra for a name.
What This Means for You
When you choose solid 18k gold jewellery, you are purchasing:
- Fine jewellery priced with transparency
- A material that has been valued across generations
- A piece you can wear, enjoy, and pass down
Our goal is to provide timeless, high-quality gold jewellery while also ensuring our customers understand exactly what they are buying and why it is priced the way it is.
Why 18k Gold is Our Standard
We choose 18k gold for its ideal balance of purity, durability, and beauty.
- Purity: 18k gold is 75 percent pure gold, offering lasting value.
- Durability: It is stronger than 22k or 24k, making it ideal for daily wear.
- Colour: 18k gold has a rich, warm hue that stands out beautifully.
For fine jewellery that is designed to be worn every day, 18k gold is the perfect choice.
Gold Jewellery: A Meaningful Purchase
We started Bijouterie Minted because we believe fine jewellery should be timeless, high-quality, and transparently priced.
Our mission is to create beautiful, long-lasting pieces while providing the education and clarity you need to make confident purchasing decisions.
Want to Learn More?
Sign up for early access to our first collection — and visit The Gold Standard, our blog where we cover everything from understanding gold purity to how gold pricing works.
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