The Cartier Love Obsession of the 2010s: A Status Symbol That Stood the Test of Time
If you were anywhere near a fashion blog or celebrity Instagram page in the 2010s, you probably saw a Cartier Love Bracelet (or five). From Hollywood A-listers to tech moguls, it seemed like everyone with a high net worth—and an even higher need for a status symbol—was stacking these gold bracelets and pairing them with the Cartier Love Ring.
Today, Cartier's Love collection remains one of the most recognizable pieces of celebrity gold jewellery, worn by trendsetters like Hailey Bieber, Kim Kardashian, and Rihanna. But is the Cartier Love Bracelet expensive? And how does the Cartier Love Ring compare? Let’s break it down.
The Celebrity Obsession: Who Wore Cartier Love Bracelets & Rings?
The Cartier Love Collection became a must-have celebrity accessory in the 2010s, frequently worn on red carpets, magazine covers, and even in everyday paparazzi shots.
- Hailey Bieber – Known for her effortless gold jewellery styling, Hailey frequently wears both her Cartier Love Bracelet and Love Ring, proving their timeless appeal.
- Kim Kardashian – A longtime fan of Cartier, Kim often stacks multiple Love Bracelets and wears matching Love Rings.
- Kylie Jenner – Famously known for stacking several Cartier bracelets at once and pairing them with her Love Ring.
- Meghan Markle – Even before becoming royalty, Meghan Markle was photographed wearing the Cartier Love Ring, adding to its sophisticated image.
The Gold Factor: How the Price of Gold Shaped the Cartier Love Collection
While the Cartier Love Bracelet and Cartier Love Ring are both status symbols, their true value is in the gold.
Both pieces are made of 18k gold (75% pure gold). In the early 2010s, gold was trading at around $1,400 USD per ounce. Today, gold has surpassed $3,000 USD per ounce—a nearly 215% increase.
This means that older Cartier Love pieces—especially those purchased a decade ago—hold even more intrinsic value than they did at the time.
Is the Cartier Love Bracelet Expensive? What About the Love Ring?
Cartier’s Love Bracelet price varies, with the classic model starting at around $7,350 USD in 18k yellow gold (as of March 2025).
Meanwhile, the Cartier Love Ring price is significantly lower, typically ranging from $1,200 to $2,500 USD, depending on width and diamond embellishments.
But here’s the real question: Are you paying for the gold or the brand?
A classic Love Bracelet weighs approximately 30 grams, meaning its raw gold value is around $1,900-$2,200 USD. The other $5,000 is Cartier’s markup.
The Love Ring, on the other hand, is much lighter, making its gold value lower—but since it costs less, it offers a more affordable way to own a piece of the Love Collection.
The 2010s Trend That Still Holds Power
Unlike many fleeting trends, the Cartier Love Collection has remained a staple of celebrity gold jewellery. Whether it’s a Love Bracelet or a Love Ring, these pieces continue to be status symbols, often passed down through generations.
That’s what separates Cartier’s gold jewellery from other designer accessories—unlike a handbag or a pair of shoes, gold retains its worth. And as we’ve seen with rising gold prices, it may even be worth more over time.
So, was the Cartier Love Bracelet and Ring overhyped? Or were they smart luxury purchases? Either way, one thing is clear: gold never goes out of style.
Want More Gold Jewellery Insights?
At Bijouterie Minted, we believe in gold jewellery without the luxury markups. We price our pieces based on gold weight and market value, so you always know exactly what you’re paying for.
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