Why 18k Gold Jewellery Is the Standard in Canada

When it comes to gold jewellery in Canada, there’s a lot of noise — high markups, flashy branding, and mystery around what you’re really paying for. At Bijouterie Minted, we’re cutting through that. Our focus? 18k gold jewellery that balances everyday wearability with high gold content. No filler. No fluff. Just solid gold, priced by the gram.

This guide explains why 18k gold jewellery in Canada is the smartest choice — for your style and your wallet.

What Does 18k Gold Really Mean?

Gold purity is measured in karats. Pure gold is 24 karats, but it’s too soft for most jewellery. That’s why it’s alloyed with other metals for strength and durability.

• 18k gold = 75% pure gold
• 14k gold = 58.3% pure gold
• 10k gold = 41.7% pure gold

While 14k and 10k are more common in mass-market pieces, 18k gold jewellery offers the best balance: high gold content with the strength to last.

Why Canadians Are Choosing 18k Gold Over 14k

Across Canada, more consumers are choosing 18k gold jewellery for a few key reasons:

1. It holds more intrinsic value

Because it contains more gold per gram, 18k gold naturally carries more material worth. While we don’t claim gold jewellery is an investment, we do believe that what you wear should carry weight — literally.

2. It looks richer

The higher gold content gives 18k a deeper, warmer tone than 14k. It’s subtle, but noticeable — especially when paired with clean, minimal designs like ours.

3. It wears better over time

Less alloy means less risk of tarnish or discolouration. With basic care, 18k gold jewellery maintains its shine and quality for decades.

The Truth About Gold Jewellery Pricing in Canada

Here’s something most brands won’t tell you: the cost of gold is public. But the markups? Those vary wildly. In Canada, it’s not unusual for a retailer to charge 3–10x the value of the gold in a piece.

At Bijouterie Minted, we do things differently:

• We price each item based on its weight in gold, using the current market rate.
• Our finishing, design, and manufacturing costs are clearly outlined.
• You’re paying for the gold, not the brand markup.

That’s how we keep our 18k gold jewellery Canada collection transparent — and fair.

Is 18k Gold Right for Everyday Wear?

Absolutely. In fact, many of our customers choose 18k gold jewellery for daily pieces like:

• Chunky gold hoops
• Sleek chain bracelets
• Modern signet rings

Because of its purity, 18k gold is hypoallergenic and resistant to tarnish. It can handle water, sweat, and everyday wear — no green skin or fading plating.

Just make sure to remove pieces when doing anything abrasive (like lifting weights or using harsh cleaning chemicals). Gold is soft by nature, and even 18k can scratch over time — that’s how you know it’s real.

Where to Buy 18k Gold Jewellery in Canada Without the Markup

Big-box jewellers and legacy brands often treat gold like a luxury markup opportunity. At Bijouterie Minted, we treat it like a material — one with real value.

We’re a Canadian business founded on the belief that gold jewellery should be both beautiful and financially sound. Our pieces are:

• Made from certified 18k gold
• Priced by weight, not inflated by marketing
• Designed for everyday wear, not display cases

And if you ever want to part with a piece, we’ll buy it back at the current market rate minus a small processing fee. That’s how we keep our pricing honest.

Final Thoughts: Buying Smart, Not Flashy

If you're looking to buy gold jewellery in Canada, especially online, it's worth asking a few key questions:

• What karat is the gold, and how much does the piece weigh?
• What’s the current price of gold, and how does that compare to what I’m being charged?
• Is this brand transparent about their costs?

At Bijouterie Minted, we believe that the answers to those questions shouldn’t be hidden. We build our business on the idea that your jewellery should look good — and make sense.

Want to explore our 18k gold pieces?
Browse the full collection here.